Products That Are Easy to Sell Online

The key to building a successful business in the world of e-commerce lies in selecting the right products. Product selection directly impacts all your business strategies and customer satisfaction. Finding the right products allows you to meet the needs of your target audience, keeping them satisfied and helping you build a loyal customer base through repeat sales. Additionally, offering popular and in-demand products increases your market share and provides a competitive advantage. In short, at the foundation of a successful e-commerce business is a portfolio built with carefully selected products.

Finding Products That Are Easy to Sell Online

Finding and selling products that are easy to sell online is necessary and important for many reasons. Identifying and offering the right products directly impacts the success of your e-commerce business. Therefore, it is essential to conduct market research, understand consumer needs, and align with trends.

The importance of selling products that are easy to sell online is as follows:

1. Unlocks demand and revenue potential

Easily sellable products are typically in high demand, which increases your sales volume and allows you to generate more revenue. Popular products can provide a steady flow of customers and encourage repeat purchases.

2. Provides a competitive advantage

Selecting the right products sets you apart from competitors and increases your market share. Focusing on niche markets and less competitive categories helps your brand stand out.

3. Simplifies inventory management

Easily sellable products ensure quick stock turnover, which reduces storage costs. Fast-moving inventory positively impacts your cash flow.

4. Customer satisfaction and loyalty

Offering in-demand products increases customer satisfaction and helps build a loyal customer base. Satisfied customers are more likely to recommend your products to others, supporting organic growth.

5. Supports marketing and brand awareness

Popular products enhance the effectiveness of your marketing campaigns and boost brand awareness. Sharing best-selling products on social media and other digital platforms helps your brand reach a wider audience.

6. Improves time and resource efficiency

Choosing the right products makes your marketing and sales strategies more effective, allowing you to use your time and resources more efficiently. The right products also minimize issues related to customer service and returns

7. Encourages keeping up with market trends

Finding products that are easy to sell online helps you understand market trends and consumer preferences. This insight allows you to shape your future business strategies and product portfolio.

What is the share of sectors in e-commerce volume?

According to the 2023 E-Commerce Outlook Report for Turkey, published by ETBİS in May 2024, the revenue-based share of sectors within the e-commerce volume (2023, billion TL) is as follows. The top three sectors with the highest share in e-commerce volume are white goods and small home appliances; electronics; and clothing, footwear, and accessories.

White Goods and Small Home Appliances: 233.09
Electronics: 135.00
Clothing, Footwear, and Accessories: 127.26
Airlines: 102.40
Food and Supermarket: 75.09
Home, Garden, Furniture, and Decoration: 59.87
Travel, Transportation, and Storage: 52.36
Food Delivery: 47.26
Software: 32.01
Medical, Personal Care, and Cosmetics: 30.77
Education and Consultancy Services: 24.40
Accommodation: 22.90
Advertising and Printing: 15.22
Toys, Games, and Hobbies: 14.70
Sports and Outdoor: 8.92
Financial Services: 7.15
Floristry: 6.90
Books and Magazines: 5.50
Pet Products: 5.11
Telecommunications and Media Services: 5.08
Entertainment and Arts: 4.64
Construction, Building Materials, and Real Estate: 4.51
Jewelry: 4.51
Machinery, Industrial Parts, and Tools: 3.50
Renovation, Cleaning, and Organization: 3.03
Mother and Baby: 2.05
Car Rental: 2.05
Stationery and Office Supplies: 1.15

Products that are easy to sell online and the advantages of selling these products

One of the important advantages of selling easy-to-sell e-commerce products online is that you can be confident there will be high demand for these items. This ensures stable sales and increases your revenue. When we look at the most popular products you can easily sell online, following these trends will save you time and boost your earnings.

When we analyze the top-selling products in e-commerce by category, the prominent product categories and the products in these categories are as follows:

1. White goods and small home appliances

White goods and small home appliances are essential tools that simplify our daily lives and help us complete household tasks more efficiently. White goods like refrigerators, washing machines, and dishwashers meet our basic needs for food storage, laundry, and dishwashing, while small appliances such as vacuum cleaners, blenders, and coffee makers offer practical solutions for everyday use.

The advantage of selling these products in e-commerce is the ability to reach a broad customer base and meet diverse needs by offering various product options. Online platforms allow customers to make informed purchases by providing detailed product features and user reviews. Additionally, conveniences such as home delivery for large and heavy items and various payment options increase customer satisfaction and support sales.

2. Electronic Devices

As an essential part of daily life, electronic products bring great convenience and efficiency to both personal and professional spheres. Devices such as smartphones, computers, tablets, headphones, and smartwatches offer a wide range of functions, from communication and entertainment to work management and health tracking. The advantage of selling electronic products in e-commerce lies in both the high and constant demand for these items and the ability to reach a broad target audience.

By offering a variety of innovative product options, it’s possible to capture customer interest and build loyalty. Additionally, the typically more competitive pricing of electronic products on online sales channels enhances customer satisfaction and encourages repeat purchases.

3. Fashion and Apparel

Fashion and apparel not only meet our basic need for clothing but also allow us to express our personal style and identity. In daily life, professional settings, and social events, they help us feel confident and move through society with ease. Selling fashion and apparel products online has numerous advantages. Online stores that can quickly adapt to constantly changing fashion trends and offer a wide range of products are able to cater to various customer segments. Additionally, online platforms remove geographical limitations, enabling access to a broader audience.

Customized shopping experiences, personalized recommendations, and discount campaigns can enhance customer satisfaction. The flexibility and accessibility provided by e-commerce make it easier to stay competitive in the fashion and apparel sector and support rapid business growth. Women’s, men’s, and children’s clothing, shoes, accessories, and bags are standout products in this category.

4. Home and Garden Products

This category, encompassing furniture, home décor items, kitchen appliances, and garden equipment, enhances the comfort and aesthetics of our living spaces, helping us create a more enjoyable and functional environment. By offering a broad range of products—from furniture and decorative items to garden tools and plants—it makes time spent at home and in the garden both more efficient and pleasurable.

The advantage of selling home and garden products online lies in the ability to meet diverse customer needs with a wide variety of options. Online sales boost customer satisfaction by providing the convenience of doorstep delivery for large, heavy items. Additionally, digital platforms facilitate informed and satisfying shopping experiences with visual presentations and detailed product descriptions.

5. Beauty and personal care products

Beauty and personal care products help individuals feel good, boost their confidence, and maintain overall wellness. With a wide range of items like makeup, skincare, hair care, and perfumes, these products are essential parts of personal care routines. Selling beauty and personal care products online offers the advantage of reaching a broad customer base and delivering a personalized shopping experience.

Online platforms allow customers to make informed purchases by providing detailed product information, user reviews, and ratings. Additionally, strategies such as subscription services, special discounts, and bundled offers can enhance customer loyalty. The flexibility and accessibility of e-commerce make it easy to quickly introduce beauty and personal care products to the market, while various promotions help keep customer interest high.

6. Books and stationery products

Books and stationery provide essential tools for learning, entertainment, and organization. While books enable us to gain knowledge, expand our imagination, and pursue self-improvement, stationery products are used for note-taking, organization, and fostering creativity. The advantage of selling these products in e-commerce lies in the ability to offer a wide selection that appeals to different age groups and interests.

Online platforms enhance customer experience by making it easy to explore books and stationery items. Additionally, offering digital formats like e-books and digital stationery allows access to a broader customer base and supports a sustainable business model. The storage and distribution conveniences provided by e-commerce offer customers a fast and reliable shopping experience, increasing satisfaction and building a loyal customer base

7. Sports and Outdoor Products

Sports and outdoor products include athletic apparel, sports equipment, and essential gear for outdoor activities. In addition to promoting a healthy lifestyle, these products make outdoor activities and sports more enjoyable. This category offers a wide range of items, from equipment and clothing that encourage physical activity to camping gear for nature enthusiasts.

The advantage of selling these products online lies in reaching a broad audience and providing tailored solutions for athletes and outdoor lovers. Online platforms enable informed shopping by offering detailed product information, user reviews, and comparisons. Furthermore, e-commerce eliminates seasonal and geographical limitations, allowing access to customers worldwide.

8. Games and Hobby Products

Games and hobby products allow people to spend their free time in enjoyable and creative ways. This category offers a wide variety, from strategy games and puzzles to craft supplies, collectibles, video games, and hobby materials. Selling these products online provides the advantage of reaching a broad target audience, appealing to customers of different ages and interests.

Online platforms allow potential buyers to make informed choices with product images, descriptions, and user reviews. Additionally, sales strategies like special discounts, promotions, and bundle offers can help boost customer loyalty. With the storage and logistics benefits of e-commerce, these products can be delivered to customers quickly and reliably, enhancing the shopping experience and supporting business growth.

9. Food and Beverages

Food and beverages not only meet our basic needs but also support a healthy and balanced lifestyle. This category ranges from fresh and processed foods that fulfill daily nutritional requirements to specialty and regional flavors, offering a wide variety. Selling food and beverage products online has the advantage of reaching a broad customer base and transcending geographical boundaries.

Online platforms make it easier for customers to make informed choices by providing detailed product descriptions, nutritional values, and user reviews. Additionally, with specialized packaging and preservation techniques, products can be delivered fresh and safely to customers. The flexibility and accessibility provided by e-commerce ensure that even in a busy lifestyle, consumers have access to healthy and quality foods, enhancing customer satisfaction and promoting brand loyalty.

These categories can vary with trends and seasonal changes, with demand surges for certain products during holidays and special occasions.

For example, according to the 2023 Overview of E-Commerce in Turkey Report published by ETBİS in May 2024, certain products stood out during specific special occasions. Here are some examples of products that were particularly popular on these dates:

Featured products in November Campaigns

Shoes
Shirts
Cell Phones
Coats and Jackets
Vacuum Cleaners

fiCommerce suggests: One of the most important steps in starting e-commerce is finding the right product to sell. After reading this guide we’ve prepared to help you with that, you may also want to check out our guide titled What Do You Need to Start E-Commerce?