Stock errors in e-commerce are among the common issues businesses may encounter. These errors can lead to customer dissatisfaction, financial losses, and damage to a brand’s reputation. Stock errors in e-commerce refer to the mistakes that occur in the inventory management processes of businesses selling products online through e-commerce platforms. These errors often arise from deficiencies, inaccuracies, or update issues within a company’s stock management system or processes.
Reasons for Stock Errors
A stock error in e-commerce refers to an issue or mistake that occurs during inventory management on an online platform or website. Stock errors typically arise from a discrepancy between the actual stock quantity and the amount recorded in the system. This can lead to incorrect stock information being presented to customers, incorrect product pricing, post-sale issues, and ultimately customer dissatisfaction.
Stock errors in e-commerce can stem from various reasons and include problems businesses encounter in inventory management. To touch on a few of these:
- Product counting and updates: Inventory management is periodically updated through physical inventory counts or automation systems. However, due to incorrect counting, faulty updates, or system integration issues, stock quantities may not reflect the actual situation. Inconsistencies in stock counts may also arise due to physical factors such as theft, damage, or incorrect labeling.
- Order processing errors: Mistakes in orders can occur when customer orders are not processed correctly or stock quantities are not updated properly. This can lead to customer dissatisfaction and damage the company’s reputation.
- Returns management: Product returns or customer returns can affect stock quantities. Incorrectly processed returns or inaccurately recorded return amounts, whether under or over, can lead to stock errors.
- Technological issues: Technical problems between e-commerce platforms and inventory management systems can result in improper updates or disruptions in the updating of stock information.
- Warehouse management issues: Problems such as lack of warehouse staff training, warehouse layout, shelving organization, or product placement may occur in warehouse management.
Stock errors require businesses to develop an effective inventory management strategy and minimize these mistakes. Proper inventory management can enhance customer satisfaction, improve efficiency, and provide cost savings for the business.
Penalties applied in case of product unavailability in e-commerce
In e-commerce, the penalties applied to a business when it cannot fulfill customer orders may vary depending on legal regulations and the agreements on the platforms where sales are made.
E-commerce businesses selling on marketplaces may face the following penalties in case of failure to fulfill orders:
- Penalties for non-compliance with marketplace terms.
- Penalties for customer returns and refund processes.
- Suspension of the e-commerce business on the marketplace.
- Reduced visibility of product listing pages in the marketplace.
- A decrease in the store’s rating.
In 2023, Turkey’s Ministry of Commerce fined 44 out of 61 inspected businesses a total of 78,530,902 TL for failing to comply with the Consumer Protection Law No. 6502 and the Distance Selling Regulation, due to issues related to stock failures. For more details on this, click here.
Solutions for dealing with stock errors in e-commerce
Since every business has different needs, it is important to carefully evaluate and select the appropriate strategies to implement. There are some strategies that can be used to minimize and manage these errors. By applying these, you can prevent online stock errors in your business.
Automation and integration:
- Use software that automates inventory management processes to track stock updates in real-time.
- Automate stock updates by using an integrated e-commerce platform or software.
Set minimum stock levels:
- By setting minimum stock levels, receive automatic alerts when your stock decreases.
- Use integrated systems with suppliers to quickly replenish stock.
Real-time updates:
- Prevent misinformation by providing customers with real-time stock status.
- Make instant updates when a sale is made or stock decreases.
Regular physical counts:
- Conduct regular physical inventory counts at set intervals to compare the real stock status with computer-based counts.
- Carefully record data during the count and regularly compare it with your system.
- Consider using barcodes or QR codes to reduce the possibility of errors.
Accurate forecasting and restocking:
- Use sales data and trend analyses to forecast future demand.
- Determine optimal stock levels by considering factors that may affect your supply chain, and restock accordingly.
Order and inventory management policies:
- Establish a clear and defined order management policy.
- Set parameters such as minimum stock levels, maximum stock levels, and restocking thresholds.
Customer communication and return policies:
- Provide up-to-date information on your website to clearly communicate the actual stock status to customers.
- Clearly define your return policies and communicate them with customers.
Technological updates:
- Regularly update the technological tools you use, such as your e-commerce platform and inventory management system.
- Keep track of new features and implement necessary updates to improve your business processes.
Collaboration and communication:
- Maintain regular communication with your suppliers and receive up-to-date information about stock status.
- Collaborate with other stakeholders in the supply chain to work in harmony.
Training and continuous improvement:
Train your staff on inventory management and keep them continuously updated.
Analyze errors and implement continuous improvement methods to prevent similar mistakes from recurring.
Inventory management in e-commerce can be a complex process, but with these suggestions, you can manage it more effectively and error-free.
With fiCommerce’s e-commerce and fulfillment services, we handle your e-commerce operations end-to-end, including the inventory management system your business needs, warehousing, inventory counting, order fulfillment and shipping, return processes, and customer service.
