C2C (Customer-to-Customer) e-commerce is a model where individuals buy and sell products or services directly to each other. This model typically takes place through an e-commerce platform, enabling users to interact directly. Examples of such platforms include second-hand product sales platforms and collector sites like Dolap, eBay, Letgo, Etsy, and Sahibinden.
How does C2C e-commerce differ from other e-commerce models?
Unlike B2C (Business-to-Consumer) or B2B (Business-to-Business) models, C2C e-commerce centers on individuals. Instead of companies, individuals act as sellers. The product range often focuses on second-hand, handmade, or unique items. The platform’s role is to provide a marketplace for sellers. Features such as payment systems and partnered shipping services are the main offerings of these platforms.
Advantages of C2C e-commerce
This model offers various advantages for both sellers and buyers, such as:
Low cost: Sellers do not incur store or warehouse costs.
Wide product variety: Users can access unique items not available in the general market.
Flexible user experience: Sellers set their own prices and manage their listings, while buyers can compare various options.
Disadvantages and challenges of C2C e-commerce
Like any model, C2C e-commerce also has its challenges:
Security issues: Direct relationships between buyers and sellers can pose fraud risks.
Quality control: There are no guarantees for product quality or authenticity.
Logistics and delivery: Sellers may not provide professional delivery services
How does C2C e-commerce work?
The C2C e-commerce process typically involves the following steps on a platform:
Registration and profile creation: Sellers and buyers register on the platform.
Product listing: Sellers upload product details, images, and prices.
Product review by buyers: Buyers review products using filtering and sorting options.
Purchase and payment: Buyers make payments, which the platform holds securely.
Delivery and feedback: The product is delivered to the buyer, and both parties can leave reviews.
Prominent platforms for C2C e-commerce
Popular C2C platforms globally and in Turkey include:
Examples include eBay, Etsy, Poshmark worldwide; and Letgo, Dolap, Gardrops, Sahibinden in Turkey.
These platforms are characterized by user-friendly interfaces and streamlined processes.
Payment and logistics processes in C2C e-commerce
C2C platforms offer secure payment infrastructures using an escrow system. After the buyer makes a payment, the amount is held in escrow. The seller ships the product, and once the buyer confirms receipt, the payment is transferred to the seller’s account.
For shipping and delivery, sellers typically use the platform’s partnered courier services.
The future of C2C e-commerce
With the rise of sustainability trends and the growth of the second-hand market, C2C e-commerce is expected to become even more popular in the coming years. Particularly, environmentally conscious shopping preferences among younger generations support the growth of this model.
Tips for starting with C2C e-commerce
You can start by choosing a reliable platform to start C2C e-commerce. Check out the platform’s user reviews.
Prepare remarkable product images. Because detailed product photos increase the sales rate.
Include information such as product condition, dimensions and delivery process in product descriptions.
Legal and tax obligations for C2C e-commerce
When selling on C2C platforms, you should be aware of the legal processes involved. Carefully review the platform’s terms and conditions. Check their commission rates
Some platforms may require registration with the tax office to join.
Income tax or VAT may apply to sales.
