Everybody knows about the “Usual Suspects” of the online marketplace space: Trendyol, Hepsiburada, GittiGidiyor, N11, and Amazon – just to name the biggest ones. And every store operating on those marketplaces aims to increase sales in one way or another. That’s perfectly natural. Here’s the question though: Who really deserves those sales numbers the most? There’s more than one way to answer that: The ones who describe their product the best, the ones who communicate the benefit in a perfectly clear way, the ones who demonstrate the features transparently, the ones who provide a fast and free of charge delivery system, the ones who advertise their product with the best visuals, the ones who come up with interesting and effective campaigns… You need not only one but all of the advantages we’ve just mentioned above to compete with the other stores in the space.
1. Your product, your description.
So, how important is the product description in e-commerce, really? Spoiler alert: Very. According to the research of eMarketer, the product description and qualities determine the purchase-making decision in 82% of the smartphone users in the USA. Another factor, with 75% importance, is the customer comments. Makes you wonder. Who could ever describe your own product better than you? That’s why you need to be precise about your product’s qualities in the marketplace. Make sure you don’t fail to keep up with your competitors.
2. Don’t advertise your products, introduce them.
Every product needs a description constructed to help the customers. The quality of the product, what it’s made of, how it’s used… All of these need to be crystal clear. And of course, we suggest you write a detailed description concerning what your customer’s going to be met with once the product reaches them. It’s also good to not leave them in the dark about how long they’ll have to wait for the delivery. No one likes that. Let your customers know one by one all the ways that the product will benefit them. But don’t simply think of these sentences as an attempt to advertise. Without exaggerations, list clearly and precisely how the product will make life easier for them.
3. Pay attention to product specifications forms.
In most marketplaces, there’s a form showing all qualities of a product. This form lists all qualities of a product and works as a filter. These qualities help the customers avoid the products they’re not interested in, and ensure that they’ll see less of them. A tiny little checkbox you didn’t mark on a form might cause a customer to never encounter your product. Think about that. Let’s say you’re selling linen trousers but you haven’t marked the “linen” checkbox on the form given to you. This might cause you to lose a customer who used a filter to see linen trousers specifically. So it’s important to use the product categories to your own advantage.
4. Shipping: Some want it fast, some want it free!
The number one reason for people to shop online is the free shipping opportunity. (GlobalWebIndex, 2020) As expected, free shipping plays a key role in why customers prefer online shopping. For the most part, a high shipping fee is just a quick way to get customers to abandon all the items they had added to their shopping carts. So, if you have the opportunity, you might want to consider providing your customers with free shipping to have more sales in the marketplace.
On the other hand, some of your customers might be more focused on the shipping speed rather than the shipping price. Uniting them with their purchases as soon as possible might just win their heart and they’ll prefer your store. Therefore, it’s an appropriate decision to consider fast shipping as an alternative shipping option. Along with this, special services such as having the products shipped on the day – or the very next day – they’re ordered will definitely contribute to your store and keep the customers happy.
5. Never run out of your most-selling products.
If you have a product that’s in high demand among your customers, keep the stock of that product as high as possible. Out of all the stores selling the same product, marketplaces tend to favor and highlight the stores that have the highest stock of the product. Most-selling products are the game-changers for stores when it comes to e-commerce. Although your products being out of stock might sometimes seem like a good thing in terms of marketing, at the end of the day, most of the customers will leave disappointed and empty-handed.
6. Don’t miss out on campaign opportunities
The marketplaces known as the best shopping websites in Turkey all seem to have one thing in common: They organize different campaigns every month. Collaborations with influencers and advertising expenses help marketplaces guide and welcome the crowd into stores with such campaigns. And so, partaking in these campaigns is a good idea to increase your sales. Because nobody wants to miss temporary discounts. Especially nowadays.
7. Let professionals handle the online store management
To increase your sales, you have to make appearances in all marketplaces. Does that sound like it would require an extensive operation? No worries. You can always work with a firm expert in managing online stores in marketplaces.
As fiCommerce, we diligently manage all your stores in marketplaces. We increase sales of stores by carrying out multiple activities such as product management, category identification, special occasions campaign management, computation, and reporting. And so, we’d love for you to look into our e-commerce and marketplace online store management services.
