Having just your own sales website is no longer enough for businesses to succeed in e-commerce today. To keep up with the increasing accessibility and speed of e-commerce, businesses must also be present and adapt to marketplaces.
What are the benefits of opening a store in marketplaces for businesses?
Opening a store in marketplaces provides businesses with access to a large customer base, boosting sales. Marketplaces increase brand visibility through high traffic and reliability, making it easier to attract new customers. Additionally, these platforms often optimize processes like payment and logistics, providing operational convenience for businesses. Opening a store in marketplaces enhances a business’s competitiveness and supports growth in the digital world as a strategic step.
What is marketplace integration in e-commerce?
In e-commerce, marketplace integration refers to the process of connecting a business’s e-commerce platform with other business processes and software (such as inventory management, accounting software, customer relationship management – CRM, logistics, and supply chain systems) to create a seamless and efficient workflow. This integration offers benefits like automating data flow, reducing manual errors, updating inventory in real time, and processing customer orders more quickly and accurately. By doing so, businesses enhance operational efficiency while also improving customer satisfaction.
Why should businesses benefit from e-commerce integration for marketplaces?
Marketplace integration for e-commerce allows businesses to reach a larger customer base and increase sales volume. This integration enables businesses to display their products on different platforms and manage inventory and orders through a centralized system. It also improves operational efficiency by reducing manual processes and minimizing errors. Marketplace integration is crucial for gaining a competitive edge and ensuring sustainable growth in the digital market.
Some of the key advantages of e-commerce integration for businesses include:
Centralized management: Increases operational efficiency by managing all marketplace sales from a single platform.
Real-time inventory tracking: Updates stock levels instantly, preventing issues like stockouts or excess inventory.
Order management: Automating order processing reduces error rates and speeds up the process.
Customer satisfaction: Faster and accurate order processing improves delivery times and enhances customer satisfaction.
Reporting and analysis: Collects and analyzes sales data, making it easier to make strategic decisions.
Operational convenience: Reduces operational burden by integrating accounting, shipping, and returns.
Competitive advantage: Provides faster and more efficient services, offering a competitive edge in the market.
Cost savings: Automation lowers labor costs associated with manual tasks.
Multichannel sales: Enables simultaneous sales across multiple marketplaces, expanding market reach.
Compliance and integration: Simplifies integration by adapting to the technical requirements of different marketplaces.
Major Marketplaces in Turkey
The leading marketplaces in Turkey are Trendyol, Hepsiburada, n11, Gittigidiyor, Çiçeksepeti, Amazon Türkiye, PTTAVM, Pazarama, Beymen, Flo, Teknosa, and recently, LCW.COM, which now allows other brands to open stores besides its own brand.
Trendyol: One of the largest e-commerce platforms in Turkey, offering a wide range of products.
Hepsiburada: A popular marketplace offering products in categories from electronics to fashion, cosmetics, and home goods.
n11: An e-commerce platform hosting many sellers across various product categories.
GittiGidiyor: Operating as eBay’s Turkish branch, offering a wide product range and secure shopping.
ÇiçekSepeti: Initially specializing in flowers and gifts, now a marketplace offering a diverse range of products.
Amazon Türkiye: The Turkish branch of the globally known Amazon, noted for its wide product range and fast delivery options.
Morhipo: An e-commerce platform focusing primarily on fashion and clothing, offering various product categories.
PTTAVM: The e-commerce platform of Turkey’s postal and cargo services provider PTT, offering products across various categories.
Pazarama: A marketplace in Turkey offering shopping in various product categories, prioritizing customer satisfaction.
LCW.COM: The online shopping platform of LC Waikiki, one of Turkey’s leading clothing brands, offering a wide product range at affordable prices, while allowing other brands to open stores on the platform.
Leading Marketplaces in Europe
The leading marketplaces in Europe are platforms that cater to a wide customer base across various product categories and offer the opportunity for international sales. Here are some key European marketplaces:
Zalando: A marketplace selling fashion and lifestyle products, operating in many European countries.
Allegro: A Poland-based platform offering a wide range of products, one of Eastern Europe’s largest e-commerce sites.
OTTO: A Germany-based marketplace offering products in categories such as fashion, electronics, furniture, and more.
Cdiscount: A France-based e-commerce platform selling products in electronics, home goods, fashion, and more.
Bol.com: Operating in the Netherlands and Belgium, Bol.com stands out with a wide range of products.
ManoMano: A France-based platform specializing in DIY (do it yourself) and garden products.
Fnac: A France-based platform selling products in categories like books, electronics, music, and more.
eMAG: Romania-based eMAG is a popular e-commerce platform in Eastern Europe, offering a wide range of products.
El Corte Inglés: A Spain-based platform offering products in categories such as fashion, home goods, electronics, and more.
Real.de: Germany-based Real.de is one of the leading marketplaces in Germany, offering a wide product range.
Tesco: The UK-based Tesco’s online marketplace offers products in categories like food, home goods, electronics, and more.
Spartoo: A France-based platform specializing in footwear and fashion products.
These marketplaces provide businesses with opportunities to reach a wide customer base and increase sales in the European market.
Top U.S.-Based Marketplaces
US-based marketplaces are platforms offering a wide range of products and catering to a large global customer base. Here are some leading US-based marketplaces:
Amazon: One of the largest e-commerce platforms in the world, based in the US, offering a wide range of products from electronics to fashion and home goods.
eBay: A popular marketplace where users can conduct auctions or fixed-price sales, originating from the US and offering international sales opportunities.
Walmart Marketplace: The online marketplace of Walmart, a large US retail chain, offering a broad product range and a strong customer base.
Etsy: A US-based marketplace focused on handmade products, vintage items, art, and craft supplies, with a large global user base.
Newegg: A US-based marketplace specializing in electronics and computer components, a strong player in tech product sales.
Jet.com: An e-commerce platform offering a wide product range in the US, acquired by Walmart.
Best Buy Marketplace: A marketplace for electronics and home appliances, owned by the Best Buy retail chain, popular in the US.
Rakuten: Originally Japan-based but also operating in the US, Rakuten offers a wide range of products and provides opportunities for international sales.
These marketplaces provide businesses looking to enter the US market with opportunities to reach a large customer base and boost their sales.
What are the marketplaces based in the Far East?
Far East-based marketplaces are typically Asia-origin platforms that offer regional and international sales opportunities. Here are some leading Far East-based marketplaces:
Alibaba: A China-based platform, globally recognized for wholesale and B2B (business-to-business) trade, serving as a key platform for global commerce.
AliExpress: A retail-focused extension of Alibaba, allowing small businesses and individual sellers to engage in international sales, known for affordable products and direct-to-consumer sales.
JD.com: China’s second-largest e-commerce platform, offering a wide range of products from electronics to fashion and food, supporting both B2C (business-to-consumer) and B2B sales.
Taobao: A product of Alibaba Group, Taobao is one of China’s largest online shopping platforms, popular domestically with a vast product range.
Tmall: Also part of Alibaba Group, Tmall is an online shopping platform dedicated to branded products, favored in China for premium brands.
Pinduoduo: A China-based platform built on a group-buying model, offering consumers bulk purchasing at low prices, particularly popular in rural areas and among price-sensitive consumers.
Shopee: A Singapore-based platform with a strong presence in Southeast Asia, selling products in categories such as fashion, electronics, and home goods.
Lazada: Operating in Southeast Asia, Lazada is a marketplace offering products like electronics, fashion, and home goods, and is a subsidiary of Alibaba.
These marketplaces provide businesses looking to sell from Asia to the global market with wide market access and offer a broad range of product categories.
How is marketplace integration done in 12 steps?
Marketplace integration involves various steps to efficiently manage your products and services on one or more online marketplaces. Here are the key steps to guide you through the process:
1. Marketplace selection
Choose the marketplaces that best suit your business. Base your decision on your target audience, product categories, and the services offered by the marketplaces.
2. Choosing integration software or platform
Select software or a platform that facilitates marketplace integration. This reduces manual workload and increases efficiency.
3. Account creation and authorization
Create seller accounts on your chosen marketplaces and grant necessary authorizations to the integration software. This step allows the software to access your marketplace accounts.
4. Preparing product data
Upload your product information (title, description, price, stock status, images, etc.) into the integration software. Ensure that the data is accurate and complete.
5. Creating and synchronizing product listings
Use the integration software to upload your products to the marketplaces. The software will automatically synchronize product information with the marketplaces.
6. Order management integration
Configure the software to automatically integrate orders. This step allows for centralized order collection and management.
7. Inventory management
Use the integration software to keep inventory updated. When a sale is made, stock levels are automatically adjusted, preventing stockouts.
8. Payment and invoicing
Integrate with the payment systems offered by the marketplaces and automate invoicing processes.
9. Shipping and logistics integration
Integrate your shipping and logistics processes with the marketplaces. Shipping information is automatically generated and tracked.
10. Reporting and analysis
Use the reporting features of the integration software to monitor and analyze sales performance. This data helps you make strategic decisions.
11. Testing and optimization
After completing the integration process, test the system and fix any errors. Optimize the processes to improve efficiency.
12. Support and updates
Ensure your integration software stays up-to-date and seek technical support if needed. Marketplaces and software are continuously updated, so ensure smooth operation.
By following these steps, you can efficiently manage your presence on marketplaces and optimize your e-commerce operations.
As fiCommerce, we provide fulfillment services to brands engaged in or starting e-commerce in both domestic and international marketplaces. We support marketplace integrations and store management. In line with marketplace policies, we take timely and accurate actions in product listing, order, return, and cancellation processes, improving your store performance.
Contact us to manage all these processes for you.
