For e-commerce brands, being present in global marketplaces has become the key to achieving international success in the digital age. Global marketplaces enable brands to reach millions of potential customers worldwide, boosting sales volume. These platforms expand brand awareness, enhance credibility, and allow businesses to compete across diverse markets. With the ability to sell products 24/7, they offer the opportunity for continuous revenue generation, independent of seasonality. Moreover, they provide logistical and marketing advantages that help reduce operational costs. These platforms enable entry into new markets even without local market knowledge and contribute to the digital transformation process. Global marketplaces offer strategic insights through data analytics, while their flexibility and scalability empower brands to grow rapidly. All these advantages support e-commerce brands in achieving sustainable growth on the global stage.
Kaufland Marketplace is one of these global marketplaces. It is the online sales platform of Kaufland, a major Germany-based retail chain. Known as a prominent retail player with thousands of stores across Europe, Kaufland operates its marketplace as a digital extension of its physical store network, offering a platform for third-party sellers to showcase and sell their products.
What are the features of the Kaufland marketplace?
The Kaufland Marketplace is known as an effective platform for sellers aiming to expand into the European market. If we were to discuss the features of the Kaufland Marketplace:
- Kaufland has a broad customer base across Europe, giving sellers the opportunity to reach a wide audience.
- On the Kaufland Marketplace, products are offered across various categories, including electronics, clothing, home and living, toys, beauty, and health. Sellers can target different customer segments with their extensive product range.
- The platform features a user-friendly infrastructure that allows sellers to easily list products, manage orders, and maintain customer service. Additionally, it offers seamless integration with various e-commerce software and tools for a smooth experience.
- Kaufland Marketplace enables sellers to operate not only in Germany but also in other European countries. This allows sellers to reach an international customer base.
- Sellers can use Kaufland’s marketing and advertising tools to highlight their products and increase sales. These tools help products gain greater visibility among customers.
- Kaufland provides support to sellers in sales and customer service. This helps sellers deliver better service to customers and enhance customer satisfaction.
- Kaufland is a well-known and trusted brand in Europe. This boosts the credibility of sellers on the marketplace and helps them gain customer trust.
What are the advantages of selling on the Kaufland marketplace?
- Due to Kaufland’s reputation as a well-known brand, the platform attracts high customer traffic.
- Sellers can benefit from the training and support services provided by Kaufland.
- It offers the flexibility to sell across various product categories.
- The platform contributes to the global growth of brands and enhances their brand awareness.
What are the requirements for selling in Kaufland Germany?
- You must own a business registered in Germany.
- For company types such as GmbH, OHG, or KG, it is mandatory to provide documents including a copy of identity card or passport, trade register excerpt, and shareholder information.
- You must use an order fulfillment center located in Germany.
- The products you offer for sale must have EAN or GTIN barcode numbers issued by GS1.
- The products you list for sale must not appear on the prohibited items list.
- You are expected to provide at least basic German-language customer service.
- You must register your products with LUCID, the central packaging system.
- Products exported to Germany must be shipped under DDP (Delivered Duty Paid) terms.
- For CE-certified products manufactured outside the EU, you must appoint a responsible person registered in the EU.
How to become a vendor at the Kaufland marketplace?
To become a seller on the Kaufland marketplace, follow these steps:
1. Pre-registration and information gathering
Visit Kaufland’s official website to learn more about the marketplace. Fill out the pre-registration form available on the website to apply as a seller.
2. Review terms and conditions
Carefully read Kaufland’s seller agreement and understand its terms. Ensure you have valid tax numbers and other legal documents applicable in Germany or the country you plan to sell in.
3. Complete the registration process
Provide your company’s official registration documents, tax numbers, and banking details. Upload detailed information and images of the products you intend to sell.
4. Approval and activation
Kaufland will review your application and may request additional information if necessary. Once your application is approved, your account will be activated, and you can start listing your products.
5. Product listing and store management
Upload your products with categories, prices, descriptions, and images. Use Kaufland’s seller portal to manage your orders, inventory, and customer service.
6. Marketing and Sales
Boost your sales by utilizing the advertising and promotion tools provided by Kaufland.
Pay attention to customer satisfaction and feedback.
7. Order Processing and Logistics
Prepare and ship incoming orders on time.
Deliver orders to customers using the shipping partners you work with through Kaufland
8. Monitoring Sales Performance
Track and improve your sales performance using the reports and analytics tools provided by Kaufland.
Following these steps to become a seller on the Kaufland marketplace will help you manage your sales processes effectively and provide high-quality service to your customers.
What are the advantages of e-commerce on global marketplaces?
The presence of e-commerce brands in global marketplaces offers opportunities for brands to compete internationally, expand their customer base, and achieve sustainable growth. This strategic step enables brands to have a broader impact in the digital age.
Some of these advantages include:
1. Access to a Wider Customer Base
By being present in global marketplaces, brands can reach millions of potential customers worldwide. This allows brands to grow not only in local markets but also on an international scale. It offers the opportunity to optimize products and increase sales based on consumer behavior in different geographic regions.
2. Increased Brand Awareness
Being on global marketplaces helps brands gain worldwide recognition. This is especially critical for brands entering new markets. It enhances brand credibility, as consumers tend to trust products sold on well-known and reliable platforms.
3. Increased Sales Volume
Global marketplaces, being open 24/7 worldwide, increase sales opportunities. Continuous sales can be made regardless of time zone differences. Consumer demand in different regions allows for continuous sales independent of seasonal fluctuations.
4. Lower Operational Costs
Many global marketplaces offer support in managing logistics and delivery processes, helping to reduce operational costs. The established customer base provided by marketplaces can lower marketing expenses. Additionally, direct targeting can be achieved using the advertising tools offered by marketplaces.
5. Easy Entry into Diverse Markets
Global marketplaces simplify selling in different countries without requiring detailed knowledge of the local market. They reduce the risks of opening physical stores when entering new markets and provide an opportunity to test markets at lower costs.
6. Contribution to Digital Transformation
Global marketplaces are platforms that keep up with e-commerce technologies and are continuously updated. They contribute to brands’ digital transformation processes. Marketplaces offer valuable insights on sales data and consumer behavior, aiding in strategic decision-making.
7. Competitive Advantage
Being present in global marketplaces provides a competitive edge against competitors operating solely in the local market. It offers opportunities to test and optimize pricing strategies in different markets.
8. Flexibility and Scalability
Global marketplaces enable brands to grow and scale rapidly. Products can be launched quickly and reach a broad customer base. They help brands increase sales by implementing multi-channel strategies.
Integrate your Kaufland marketplace with fiCommerce
You can utilize fiCommerce’s fulfillment services for your Kaufland marketplace integration. This service allows you to manage your logistics processes professionally and reduces your operational burden. At fiCommerce, we set up your stores on marketplaces and manage processes such as inventory management, order preparation, packaging, and shipping with our fulfillment service. This translates into significant time and cost savings for you.
Additionally, by leveraging fiCommerce’s international network, you can deliver your products quickly and reliably to different countries. This helps enhance customer satisfaction while simplifying your return and exchange processes.
With our fulfillment service, we also offer benefits such as local language customer support and payments in local currencies, increasing your competitiveness in the global market. This allows you to focus on growing your business and reaching a broader audience instead of operational processes.
Contact us to learn more about our services and how we can support your growth.
