The number of businesses in many sectors is rapidly increasing today. With the rise in competition due to more competitors, customer relationship management in e-commerce has become far more critical. Consumers’ purchasing decisions are significantly influenced not only by prices but also by the services provided both during and after the sale. Here, we’ve gathered some tips to help you manage customer relationships more effectively in e-commerce.
1. Helpful content resolves customers’ questions and concerns
Providing accurate information and prompt support to your customers can elevate your brand in the eyes of consumers. For example, you can assist your customers by offering helpful content in the FAQ and Help sections of your website. You could even enhance some answers with tutorial videos, making the information clearer and more engaging. It’s important to pay attention to the length of these videos, as keeping them under 1 minute can yield better results by preventing customers from losing interest and stopping the video mid-way.
2. A solution-oriented call center is a common expectation
The experiences your customers have with your call center are highly important for your brand’s service quality. Quickly and clearly understanding the needs of customers who contact your call center can speed up the transition to the solution phase.
Some customers may feel indecisive, rushed, or even frustrated due to their situations. In such cases, it’s essential to make an effort to fully understand your customer’s issue and to ensure the language used is solution-oriented. Having a team that effectively communicates proposed solutions is also crucial for a seamless call center experience. According to a report by Microsoft, 58% of consumers switch to another brand due to poor customer experiences.
3. Live support means always being there for the customer
Today, we feel the need to instantly access any information we’re curious about and quickly resolve any situation we encounter. The live support feature on your website plays a major role in meeting these needs for your customers. Being available at all times and providing quick solutions significantly enhances your brand’s quality and reliability. For businesses of all sizes, offering 24/7 live support, if possible, is extremely valuable.
4. Your social media followers are your most valuable customers
Responding quickly to customers who leave negative comments about your brand or products on social media can help defuse tension. Turning negative feedback into positive experiences is challenging but highly valuable. Taking the initiative to collect their contact information and continue the conversation through your call center shows that you care about both the issue and the customer. Likewise, responding positively to customers who praise your products and services can further strengthen the bond between you and your loyal followers.
5. A high store rating on marketplaces is essential to your strategy
According to statistics from eMarketer, which provides market research services, e-commerce sales are expected to account for 18% of global retail sales as of 2021. So, what most influences high sales? One of the most valuable answers to this question is clear: having a high store rating! We recommend taking a look at our tips for boosting your store rating.
- Use as many images as possible: You need to carefully determine the number of images for the product you want to sell. Using a minimum of 5-6 images will allow your customers to examine the product more thoroughly.
- Pay attention to the quality of your images: It’s essential to have high-quality images of your products. To inform consumers effectively, it’s beneficial to include photos from multiple angles whenever possible. Additionally, according to Shopify data, using 3D or 360-degree product images helps consumers visualize products more easily and can increase conversions by up to 250%
- Ensure orders are delivered on time Plan and manage the order processes effectively with the shipping companies you work with. Always share the shipping progress and key details with your customers. Pay close attention to invoicing and return processes as well.
6. Complaint management should be able to turn negative comments into positive ones
A common trait among customers is their expectation of quick solutions to their issues. Successful complaint management requires valuing each complaint equally. Approach complaint messages with a positive, solution-oriented, and patient tone. Show that you’re attentive by keeping customers updated step-by-step on the solution process. Turning complaints into added value is also within your reach. Asking questions like, “What issues am I frequently receiving complaints about?” or “Could there be a different root cause for these complaints?” can help you analyze the process more deeply and develop alternative solutions to prevent potential future complaints.
7. Customer relations should be managed by a team specialized in communication
In e-commerce, outsourcing customer relationship management to a professional company can be an excellent choice. fiCommerce, an end-to-end solution provider for e-commerce, expertly manages brands’ customer relations with its team specialized in customer experience.
