As the e-commerce ecosystem continues to grow every day, being present on new marketplaces is no longer a preference for brands, but a necessity. One of Turkey’s rising marketplaces, Pazarama, stands out with the advantages it offers to sellers.
In this guide, we will cover the Pazarama store opening process step by step and explain how you can manage the process more efficiently.
Advantages of Opening a Store on Pazarama
Pazarama is an e-commerce platform owned by Türkiye İş Bankası. Thanks to its wide customer base, campaign support, and banking integration, it offers a strong sales channel for brands.
Some key advantages of opening a store on Pazarama for brands:
- Strong financial infrastructure (supported by İş Bankası)
- Campaign and advertising opportunities
- New customer acquisition
- Contribution to multi-channel sales strategy
Requirements for Opening a Pazarama Store
To sell on Pazarama, you need to meet some basic requirements:
- Being the owner of a sole proprietorship, limited company, or joint-stock company
- Tax certificate (from the last 1 year)
- Trade registry gazette
- Signature circular (of the company’s authorized signatory)
- Activity Certificate
- Bank account information
- KEP (Registered Electronic Mail) address
A pre-application must be submitted through the Pazarama Seller Panel, and the requested documents must be uploaded to the system.
Steps to Open a Pazarama Store
1. Submit a Seller Application
As the first step, you need to go to Pazarama’s seller application page and fill out the form. After your application is reviewed, you will be contacted.
2. Complete the Required Documents
Once your application is approved, you will be asked to upload the required documents to the system. Providing complete and accurate information at this stage speeds up the process.
3. Panel Setup and Training
After gaining access to the Pazarama seller panel:
- Edit your store information
- Configure your shipping settings
- Plan your pricing and stock management
4. Product Upload
When adding your products, pay attention to the following:
- SEO-friendly product titles
- High-quality visuals
- Correct category selection
- List your products for sale with competitive pricing.
5. Start Selling
Once all settings are completed, your store becomes active and you can start selling.
Pazarama Commission Rates
Commission rates on Pazarama vary depending on the product category you sell in. These rates generally range between 10% and 19%, while lower rates may apply in some special categories.
Some highlighted categories and commission rates:
- Mobile Phones: 10%
- Electronics: 14%
- Sports & Outdoor: 16%
- Home, Living & DIY Market: 17%
- Mother & Baby: 18%
- Fashion / Shoes / Cosmetics: 19%
Tips to Increase Sales on Pazarama
For successful store management, pay attention to the following points:
- Actively participate in campaigns
- Use advertising tools
- Manage customer reviews
- Regularly update stock and pricing
Conclusion
Pazarama offers an important opportunity for brands that want to grow in Turkey. With the right strategy and operational management, it is possible to achieve high efficiency from this platform.
As fiCommerce, we manage the end-to-end e-commerce fulfillment processes of our customers selling on many platforms, including Pazarama.