Nihan Gülşen - fiCommerce

Pazarama Store Opening Guide

As the e-commerce ecosystem continues to grow every day, being present on new marketplaces is no longer a preference for brands, but a necessity. One of Turkey’s rising marketplaces, Pazarama, stands out with the advantages it offers to sellers. In...

May 4, 2026

Fulfillment

Is Your E-Commerce Brand Ready to Outsource Fulfillment? A Decision Framework

Most e-commerce brands outsource fulfillment not due to persuasive arguments, but because a critical issue has occurred or is imminent, making the decision urgent rather than theoretical. Waiting for a crisis leads to costly and chaotic transitions. Moving inventory during...

April 21, 2026

Fulfillment

Fulfillment for Beauty & Fragile Products

Beauty products are deceptively hard to fulfill. On paper, a skincare serum looks like “just another SKU.” In reality, it’s often glass, sometimes pressurized, sometimes liquid, and almost always tied to customer expectations that are higher than average. One cracked...

March 31, 2026

What is TikTok Shop? A Guide to Sales, Logistics, and Growth for Brands

E-Commerce

What is TikTok Shop? A Guide to Sales, Logistics, and Growth for Brands

TikTok is no longer just a social media platform; it has evolved into a powerful commerce ecosystem that combines content, discovery, and purchasing in one place. Especially with the TikTok Shop model, users can discover products while watching content and...

March 23, 2026

The Most Visited AI Websites of 2026: Where Is Artificial Intelligence Traffic Flowing?

E-Commerce

The Most Visited AI Websites of 2026: Where Is Artificial Intelligence Traffic Flowing?

As of 2026, artificial intelligence (AI) platforms have become the fastest-growing digital category on the internet. According to the Meltwater Digital 2026 Global Overview report, more than 1 billion people worldwide actively use LLM and generative AI platforms. This growth...

February 27, 2026

Marketplace

2026 Online Shopping Behavior: Brands That Build Trust on Marketplaces Stand Out

As of 2026, online shopping behavior is undergoing a significant transformation. Competition is no longer shaped solely by price; trust, transparency, and complete product information have moved to the center of purchasing decisions. Consumers are more informed, more comparative, and...

February 25, 2026

E-Commerce

FMCG E-Commerce in 2026: Consumer Trends and the Power of Marketplaces Converge

The FMCG sector is being reshaped by digitalization and changing consumer behavior. As of 2025, FMCG (Fast-Moving Consumer Goods) e-commerce sales are growing globally, online shopping has become the main channel in many markets, and consumers prefer discovering products online....

February 23, 2026

E-Commerce Integrator Marketplace

Guide to creating a store on Trendyol

If you aim at growing your brand, creating a store on Trendyol comes as the first thing on your to-do list. Creating a store on Trendyol, which has more than 35 million customers and is the biggest marketplace in Turkey,...

February 20, 2026

How to Handle Returns Without Losing Customers

E-Commerce

How to Handle Returns Without Losing Customers

Returns are a natural part of the e-commerce experience. Yet how a business manages them can make or break customer loyalty. With rising online competition, having a smooth and transparent return process is essential. Customers now expect easy and fast...

December 9, 2025

E-Commerce Logistics

The Fundamental Steps for Successful E-Commerce Logistics

In today’s rapidly growing e-commerce landscape, logistics processes are of vital importance for brands aiming to enhance customer satisfaction and stand out in the competition. The timely, accurate, and damage-free delivery of products plays a key role in customer loyalty...

August 5, 2025

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Author: Nihan Gülşen

Pazarama Store Opening Guide

Is Your E-Commerce Brand Ready to Outsource Fulfillment? A Decision Framework

Fulfillment for Beauty & Fragile Products

What is TikTok Shop? A Guide to Sales, Logistics, and Growth for Brands

The Most Visited AI Websites of 2026: Where Is Artificial Intelligence Traffic Flowing?

2026 Online Shopping Behavior: Brands That Build Trust on Marketplaces Stand Out

FMCG E-Commerce in 2026: Consumer Trends and the Power of Marketplaces Converge

Guide to creating a store on Trendyol

How to Handle Returns Without Losing Customers

The Fundamental Steps for Successful E-Commerce Logistics

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