E-commerce infrastructure is one of the important decisions to be made during the setup phase of e-commerce websites. Because the preferred e-commerce infrastructure should be capable of adapting to your long-term growth plans and responding to your requests and needs. If you want your e-commerce website to be managed in the best way and plan to reach your target audience by providing the best experience, you should know which e-commerce infrastructure you can choose, considering which criteria. You can find the stages that will enable you to choose the ideal e-commerce infrastructure for you in this article.
What is e-commerce infrastructure?
One of the most important marketing and sales channels of your brand is the e-commerce website. A prestigious website requires a strong infrastructure. E-commerce infrastructures are software applications that help manage many processes such as website, marketing and sales of online stores. It enriches the sales journey of a service or product sold online and offers virtual services as hardware. Thus, the online shopping process proceeds in a much easier, faster and safer operation. The perfection of this process is directly related to the possibilities of the e-commerce infrastructure. Because a properly selected e-commerce infrastructure system both responds to the needs of customers and allows transactions such as marketing and sales of products to be completed in a much safer way.
Thanks to the e-commerce infrastructure, e-commerce business becomes much more practical. If you want to open an online store, you can easily open an online store with an e-commerce infrastructure and start selling products immediately. You can shape the hardware of the e-commerce infrastructure you have chosen according to your needs and add new features. It is important for both you and your customers to be careful when choosing an e-commerce infrastructure to take your business to the next level.
Things to consider when choosing the best e-commerce infrastructure
If you have decided to generate income through e-commerce, it is very important that your activities in this regard are efficient. Deciding on the right e-commerce infrastructure comes into play at this point. We can list the criteria for choosing an e-commerce infrastructure that will benefit you as follows:
- Flexible use
- Security measures against cyber attacks and malware
- SEO compatibility
- Mobile compatibility
- Easy integration with marketing tools (Facebook, Instagram, Mailchimp, etc.)
- Customer service tools
- Payment methods offered
- Price
Security in e-commerce infrastructures
It is very important for both you and your customers that the e-commerce infrastructure you have chosen uses the best security systems. At this point, it would be the right choice to move forward with globally known systems. The security standards of e-commerce infrastructures are shaped by certain frameworks. These standards include ISO 22301, ISO 20000-1, ISO 27001. It is possible to say that the e-commerce infrastructure with these certificates is ahead in terms of security. To understand the security of the e-commerce infrastructure you will choose, you can check whether ISO certificates are available.
Services included in e-commerce infrastructures
Each e-commerce infrastructure uses unique modules and services. However, a good e-commerce infrastructure develops itself with secure, flexible modules that facilitate the process. In a good e-commerce infrastructure, basic modules such as content management panel, mobile compatibility, B2B sales, reporting, product, order, and label are included in the most advanced form. These modules or services are one of the most critical points to be considered when choosing an e-commerce infrastructure. Otherwise, negative consequences such as losing customers, decreasing sales, and losses occur.
Institutions that form the infrastructure of e-commerce
There are many good infrastructure providers among the most preferred and best e-commerce infrastructures that you can get service. For these providers, we can say that they are the institutions that create the infrastructure of e-commerce. So much so that you can get the services you may need in many areas such as data security, personal security measures, accurate marketing, and global presence. Among the best e-commerce infrastructures you can get service from, you can choose Shopify, Magento, WooCommerce, Wix Stores, BigCommerce and OpenCart. If you want to take a closer look at each e-commerce infrastructure provider before choosing, let’s briefly introduce them.
1. Shopify
Shopify, which is the choice of many big brands, is one of the most powerful platforms you can choose for e-commerce. Shopify, offering many different e-commerce packages that allow you to quickly open your store and realise your business idea even if you do not know e-commerce software, also offers you many advantages.
- A very aesthetic appearance as well as functionality thanks to ready-made themes.
- Possibility to sell on multiple channels such as Facebook, Instagram, Amazon and eBay.
- The chance to customise your online store with more than 3,000 plugins.
- A large community where you can direct your questions as well as advanced customer service.
- Easy to receive payments using iyzico, Paytr or Craftgate in Turkey are among the prominent advantages of Shopify.
2. Magento
Open-source Magento, created using PHP, is one of the best options you can choose if you are ready to use your coding skills. World-famous brands also prefer Magento, which serves under the roof of Adobe. Among the advantages offered by Magento, the following items stand out;
- Unlimited customisation possibilities since it is open source.
- SEO-friendly features that increase your search engine visibility.
- Ability to reach your customers around the world with multi-language support.
- Answers to all the questions you are looking for in the official forum with more than 360 thousand members.
- High-level security measures.
3. WooCommerce
If you have a WordPress website, the practical way to start e-commerce will be to get the WooCommerce plugin. You can start selling online quickly and practically with this plugin, which you can install free of charge by applying it on your website. The possibilities you can have with WooCommerce are mainly as follows;
- WordPress’s good SEO-compatible system.
- Possibility to stand out with category and blog content.
- A large number of paid and free ready-made themes.
- Convenience in community management and follow-up such as reservation, appointment, mailing, and subscription.
- Easy order tracking and management.
4. Wix Stores
Wix Stores arouses interest with more than 500 templates open to customisation, offering sector-specific design preferences. You can open your e-commerce website in a short time without requiring technical knowledge, and you can access domain, hosting, SEO, security and marketing tools under one roof. The conveniences you can get with Wix are as follows;
- Easy website setup, many free themes and templates.
- Ease of panel and interface.
- Easy stock management and easy payment.
5. BigCommerce
If you have a large and fast-growing business, you can evaluate BigCommerce. Using your coding skills, you can develop your online store as you wish and start increasing your sales. We can also list the advantages of using BigCommerce as follows:
- Making website design as you wish.
- Using many payment options such as PayPal, Apple Pay, and Pay with Amazon.
- Special B2B packages for your commercial business.
- Multi-language and multi-currency capability.
6. OpenCart
OpenCart, an open-source e-commerce platform that stands out for being completely free, is one of the professional options you can consider if you have extensive technical knowledge. The advantages of using OpenCart are as follows;
- Ready-made templates are free of charge.
- Freedom to make the edits you want in the open-source software base.
- Data backup and retrieval.
- Adding countless products.
- Multi-language and multi-currency capability.
7. T-Soft
T-Soft, which is a secure, customised and user-friendly e-commerce infrastructure, provides convenience to people who will do e-commerce business with their investments in technological solutions. The prominent items among the advantages provided by T-Soft are as follows;
- Native mobile application and marketing tools.
- Customisation options.
- Reporting plugins.
- User-friendly product management, stock tracking and cargo management.
- Payment systems integration.
8. IdeaSoft
IdeaSoft, one of the preferred e-commerce infrastructures with its mobile and web-based software solutions, offers customised solutions in a wide range from new e-commerce entrepreneurs to companies that have been operating in the sector for a long time. Among the advantages provided by IdeaSoft, the following items come first;
- E-commerce and e-export smart packages
- Concept design solution for special design needs
- Solution centre
- AdPilot, which automatically generates Google adverts
9. Ticimax
Ticimax, which provides e-commerce software and e-commerce infrastructure services, provides convenience to its users with its cloud-based integrated system. Ticimax has four different models with standard e-commerce packages, advanced cloud e-commerce solutions, e-export solutions, and Ticimax premium options. Among the prominent benefits are the following items;
- Foreign marketplace integrations
- Multi-currency and multi-language option
- Overseas cargo integrations
- Location-based pricing
Take a step closer to choosing the right e-commerce package with a professional and user-friendly infrastructure by browsing our e-commerce package selection guide article.
