If you’re curious about e-commerce statistics, you’re in the right place. In this article, you’ll find the 2021 e-commerce trends, the most visited marketplaces in Turkey and around the world, factors influencing sales figures, ever-changing trends, and much more.
Rising Stars in E-Commerce!
According to BuiltWith’s analysis of the top 1 million websites, WordPress’s e-commerce plugin, WooCommerce, stands out as the most preferred e-commerce infrastructure of the year, followed by Shopify and Magento.
Globally, Amazon leads as the most popular shopping site with nearly 3 billion monthly visitors. In Turkey, Trendyol, holding the “decacorn” title, emerges as the most popular shopping platform of 2021.
According to Similarweb data, the world’s most visited marketplaces are:
- Amazon
- eBay
- Rakuten
- AliExpress
- Walmart
With monthly visitor numbers reaching 100 million, Turkey’s most popular marketplaces are:
- Trendyol
- Sahibinden
- Hepsiburada
- N11
- GittiGidiyor
The Massive Stores in Our Pockets
Three out of four users shop from their mobile devices because it saves time (Oberlo). Providing a seamless mobile shopping experience is now more critical than ever. 90% of users believe their mobile shopping experience could be improved. The two most common barriers to mobile shopping are security concerns and pages and links that are too small to click.
The Magical Touch of Social Media on Sales Figures
We can now say that social media, which we use to spend time, have fun, and share memories from a pleasant holiday or weekend getaway, has also become the first source we turn to when purchasing a product.
Let’s take a look at some current and intriguing data showing the impact of social media on e-commerce:
- 70% of consumers search for a product on Instagram and Facebook before purchasing it. (Savemycent)
- 49% of online shoppers contact brands via social media before making a purchase. (Facebook)
- Brands that are active on social media achieve 32% more sales. (Appinventiv)
- When it comes to social media sales, the largest product categories are fashion, electronics, and home decor, respectively. (Insider Intelligence)
Digital and Realistic: Augmented Reality and 3D Product Visuals
Today, while users order couches, cars, or engagement rings online, they still don’t want to completely abandon the in-store shopping experience. According to Twentify, in 2021, nearly one in two customers in Turkey researched in-store before placing an online order. However, with a few innovative improvements to your e-commerce site, you can offer customers a satisfying experience and make the purchasing process easier and faster.
- According to Shopify, 3D or 360° product visuals increased purchase rates by 250%.
- Threekit reports a 30% increase in order value when using AR (Augmented Reality).
Problem-Solving Skills with UX and UI Design
Baymard’s 2021 research highlights the reasons why users abandon their shopping carts. While reducing costs might be a challenge, the good news is that small improvements in UX and UI design can solve many of these problems!
- First-time visitors to your online store often want to shop quickly. To prevent them from leaving your site when faced with a registration screen, offering a “guest checkout” option can be a very effective solution.
- If your checkout process is lengthy and complex, consider enabling a one-click purchase feature for your customers. Research indicates that simply improving the checkout step can boost sales by 35%.
- Price plays a key role in determining whether a product is worth buying. Unfortunately, customers who cannot see a clear total cost are likely to abandon their carts. If you’re selling internationally, ensure that shipping fees, import taxes, and other charges are clearly displayed and that currency conversion functions seamlessly.
- To encourage customers to shop on your site with confidence by entering their credit card information, prioritizing security is essential. Obtaining an SSL certificate is a must, and you may also consider prominently displaying customer reviews and warranty terms to build trust and reassure potential buyers.